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Danials journey to the first 100 Sleepsaga users
Jakob Jelling
January 21, 2024
Meet Danial Dastbaravardeh. A 30 year old entrepreneur from Stockholm, Sweden.
Danial Dastbaravardeh - Founder of SleepSage
Danials career in the startup world spans about 8 years - with a focus on developing products for the Swedish market. Now he is shifting his sights to a more international audience. As a tech developer with a dream of being completely independent, he recently embarked on his most personal project yet;
The story told by Danial
The idea for Sleepsaga came from a very personal need. As a father, I often struggled to come up with new bedtime stories for my son. This challenge led me to leverage my tech skills and interest in AI to create Sleepsaga.
Screenshot from sleepsaga.com
Within just two nights in early December 2023, I developed the first version of this story-generating app. I released Sleepsaga on December 8th.
To spread the word I initially turned to friends and family, who faced similar bedtime challenges. I also experimented with various marketing initiatives - like Google Ads.
The most impactful approach was sharing my story in Facebook groups for AI enthusiasts. This genuine connection helped me grow to 500 users in about two week. By January 15th 2024, Sleepsaga had reached approximately 1200 users.
My key lesson was the power of autenhticity. By being open about my challenges and how Sleepsaga addressed them, I was able to connect with my audience on a personal level. This connection proved to be the most effective form of marketing for my app.
So what is next for Danial? Actually Sleepsaga is just the beginning. He also runs a SaaS no-code AI tool called semicode.co. A platform for those who are eager to leverage AI in their projects or businesses to lauch new web apps faster.
Learn more about Danial and his projects
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