Growing a user feedback management and engagement tool

Meet Priyanka Prasad from Bangalore, India.

Priyanka is a lawyer turned indie hacker. She is currently building a user feedback management and engagement tool at ProductLogz.

The story told by Priyanka

I have previously worked not only as a lawyer but also as a program manager managing large-scale tech projects for India’s largest airport operator and second-largest bank in India.

I joined Productlogz as chief marketing and growth officer. To put into context, Productlogz is a customer feedback, roadmap and changelog tool that helps you collect and manage user feedback/ ideas, plan and publish public roadmaps for your users and notify users of major product updates with its changelog builder and notification tool.

I started working on Productlogz back in July 2023. We launched a minimum viable product with a lifetime deal subscription and got great interest and turnaround.

We went live with the MVP (Minimum Viable Product) in August 2023 and received a tonne of recommendations and suggestions for our future roadmap plan. We use the product ourselves to define our roadmap and build solutions for our users that drive the most impact and revenue.

We were able to get our first 100 customers by building in public and posting about it on various social media platforms like X (Twitter), and Facebook and communities like Reddit and Indie Hackers.

We luckily also got listed in the Appsumo marketplace which drove a lot of users who purchased licenses for our product for a lifetime. It took us almost 4 months to reach our first 100 users/subscribers and it has been growing since then.

Currently, we have around 200 users with around 50 paid subscribers and get almost 1000 visits to our website every month.

Being the chief marketing officer, with little or no experience in marketing prior, I have always found it difficult to find a sustainable growth channel for the product. While there are many channels that I have been targeting from social media to marketplace and SEO, a long-term sustainable channel is something that we are yet to figure out.

I strongly believe SEO has a lot of potential and can become a long-term sustainable channel for marketing and growth, I am still finding other marketing channels that can give good results continuously.

We have been promoting our product mostly through social media, communities and having a powered by CTA. Since it is a public-facing product, the powered by CTA comes in as a handy growth strategy where users of our customers get to know about our product and if they like it also end up becoming our customers.

We haven’t yet tried paid marketing. We will be trying some paid marketing in the upcoming days.

What didn’t work for us is running private lifetime deals as we are operating in a very competitive space and I don’t have a great audience or following on social media yet which is why people were apprehensive about investing in the product at first

In addition to ProductLogz Priyanka also runs some side hustles, like a founder stories podcast and growth and marketing newsletter.

In the podcast she talks to several early-stage and mid-stage founders and discusses their growth and marketing strategies, In her newsletter, she shares her own marketing and growth experiences along with the learnings of other indie hackers.

Find Priyanka on the socials:

• X

• LinkedIn